Catrice Launch in Joshua Tree

Together with Catrice Cosmetics, we had the privilege of inviting creators from around the world to Joshua Tree, California, for a very special experience. The occasion was the launch of the Invisible Cover Foundation – and to match this, the event was held at the famous Invisible House in Joshua Tree. In celebration of the editorial format of VOGUE Germany and Catrice, Kim Cattrall, Bill Kaulitz, and Mina El Hammani were invited to the Invisible House for a special Q&A session. For our guests, we created a program under the slogan 'Own your Magic.' We talked about beauty, empowerment, defining and expanding comfort zones, and what makes one’s personal magic. Of course, there was a make-up station to find one’s shade among the 40 nuances of the newly launched Invisible Foundation. We also had goodie bags, a hand and foot massage to relax after the long journey, a sound bath and hearing session, and to top it all off, a shared dinner during sunset in the desert. We were involved as the management for Bill Kaulitz, as well as responsible for the overall concept and organization of the creator experience. Additionally, the opportunity arose for Ann-Katrin Schmitz to record a podcast together for the joint season with Catrice on the BGB Podcast with Bill.