⁠OMR Visual Experience Pre-Dinner BAT

Ahead of OMR, Vuse unveiled the new Ultra Device during the OMR Visual Experience Pre Dinner. Designed as an immersive kick off rather than a traditional dinner, the evening focused on experience and personalization at its core. Around 120 invited guests, including opinion leaders, media partners and BAT Germany representatives, were introduced to the Ultra brand through carefully curated installations and interactive touchpoints such as a photo station. The result was a strong brand moment that set the tone for OMR and expressed the all or nothing spirit of Vuse through a bold visual concept.