Prime Festival 2025

The Prime Festival was created in connection with Amazon’s annual Prime Day campaign to establish a community-driven brand experience. For its second edition, we had the pleasure of being part of this festival once again. The festival brought together consumers, creators, partners and media. Guests were able to fully immerse themselves in the Amazon universe. Key highlights included live performances by Tim Bendzko, BAC and Elimako, as well as energetic DJ sets by DJ Marla and DJ Maddi Bu, setting the tone throughout the day. Guests experienced a diverse program featuring interactive brand activations, creative workshops and live entertainment. The result was a dynamic brand festival that successfully combined community, entertainment and innovation into one memorable experience.